“Commercial Awareness Is Global.”
The long and short of it is that this latest ruling is the latest chapter in a multi-volume epic battle. It is a story about a 100 year war, a cross border beer war, over a name. Yes, that’s what I said a name. From a business perspective it’s all about fiercely defending the brand and marketing of beer and beer related products under that brand. From a legal perspective it is a global trademark war.
By: Ainsley Brown A large part of managing one’s brand is protecting that brand – this axiom is as true for the mom and pop operation as it is for a multimillion dollar operation. While this protection may come in many forms it often; and cynics may say all too often, in the form of litigation. The intellectual property– creating,
By: Ainsley Brown So what is brand management law? The best definition that I can give is the law or legal practice that facilitates a company or companies managing their band or brands. Yes, I know, I know the definition is a bit circular but hey what do you expect, I am a lawyer after all. Then what is brand
By: Ainsley Brown This forms part of the Middle Passage Law Series on Law Is Cool. American International Group, better know by its acronym AIG, it seems these days can rarely catch a break. It just seems negative news follows negative news for this company. This time the negative news for this too big to fail company – deeply wounded
By: Ainsley Brown When it comes to the hype around a new product no body does it better than Apple. In fact you could even say that Apple has made the hype surrounding a new product a large part of its advertising and marketing campaign. However, the key to such marketing is maintaining such levels of secrecy that would make
First posted on Law is Cool on Jan 9, 2010. This is a blog post by current University of Western Ontario third year law student and Law is Cool blogger, John Magyar that I just had to share. It is a perfect illustraion of why here at Commercial Law International we say that: Commercial Awareness Is Global. The story featured in the post is
By: Ainsley Brown “Old pirates, yes they rob I.” The opening words to Redemption Song are as hard hitting now as they were when first bellowed by the iconic musical legend – Bob Marley – years ago. These words however may be taking on a new meaning in this era digitization and globalization where information is king. This era is
By: Ainsley Brown Imagine being told that you could no long buy a BlackBerry or being told that the services of the one you already own will be restricted, just imagine. Think it can’t happen; well think again for this has now entered the range of possibility in the United States. The Canadian company, Research In Motion Ltd (RIM), the
By: Ainsley Brown Anheuser-Busch, along with Labatt Brewing Co – both companies are owned by Anheuser-Busch Inbev NV – have filed suit against Brick Brewing Co claiming that Brick is violating its intellectual property. The dispute centers on the use of the colour green and limes on the labels of Brick’s Red Baron Lime Beer. Anheuser, the maker of Budweiser,
By: Ainsley Brown This is part of the Middle Passage Law Series and is cross posted on Law Is Cool. Now I know I have not posted a piece in this series in quite some time and for that I apologize – I have no excuse. It may seem that I am either picking on L´Oreal, as I have tracked