Law Suits and Public Relations
First posted on Law is Cool on Jan 9, 2010.
This is a blog post by current University of Western Ontario third year law student and Law is Cool blogger, John Magyar that I just had to share. It is a perfect illustraion of why here at Commercial Law International we say that: Commercial Awareness Is Global.
The story featured in the post is not gobal in the geographic sence but rather in the sense of being all encompassing. It illustrates very nicely why persuing a cliam or legal right while making perfect legal sense may not make much business sense. It gives a stark warning to current and future lawyers and their cleints for that matter to have a Global-Big Picture outlook by examining how the best interests of the client are served; especially when considering persuing litigation.
Enjoy:
According to an article by Canadian Press, Loblaws has seen the light and will no longer sue the man ‘deemed to be at fault’ for a collision involving a Loblaws truck that caused the death of the man’s wife and 6 teenage boys. The legal action had been a lingering PR disaster that motivated outraged communities to push for a boycott.
Having spent all of 4 minutes considering the matter, I am struck by the lack of circumspect. This accident was a highly publicized tragedy that made front-page national news. Prime Minister Harper sent a letter of condolence to the school that the teenagers attended, according to CBC news, and no where in the coverage was the driver blamed.
This man was a basketball coach. He was driving a van that carried the basketball team plus his wife and daughter. It was winter and the road conditions were not good when the van fish-tailed on a highway and unspeakable tragedy ensued. This man might have been driving too fast, and his negligence might have caused damage to a Loblaws truck, however, from where I sit, public backlash seems a likely outcome of litigation. He made a horrible mistake and paid very dearly for it: He lost his wife, he could have lost his daughter. Many families in the community lost a son. Meanwhile, amidst all of this loss of life, Loblaws wants to recover for a damaged truck and lost inventory. This looks cold-hearted to say the least.
There is lesson to be learned here. As we graduate from law school and become involved in that financial bloodsport called litigation, we should remember that law suits do not occur in a vacuum. Even though the law says you can, and even if you’re impervious to emotional reactions to sympathetic defendants, you should consider the potential for public outcry. The client likely values his or her public profile more than money, and this applies whether the matter is civil, family or criminal.
From where I sit this seems so obvious … but maybe things look different after swimming in shark-infested water for a few years. Perhaps the real lesson is to remember what things look like from the outside when your on the inside.
