In what has been deemed by some commentators as the battle of the breastaurants, for all the obvious reasons, the suit is actually between Hooters and one of its former executives whom it accuses of taking its trade secrets before his departure. Double entendres aside trade secrets and the alleged taking of them are no joke. Trade secrets are the life blood of a company as they represent a major if not the sum total of a business’s competitive advantage.
By: Ainsley Brown A large part of managing one’s brand is protecting that brand – this axiom is as true for the mom and pop operation as it is for a multimillion dollar operation. While this protection may come in many forms it often; and cynics may say all too often, in the form of litigation. The intellectual property– creating,… Continue reading "Givenchy Sues BCBG Over Handbag"
By: Ainsley Brown So what is brand management law? The best definition that I can give is the law or legal practice that facilitates a company or companies managing their band or brands. Yes, I know, I know the definition is a bit circular but hey what do you expect, I am a lawyer after all. Then what is brand… Continue reading "Brand Management Law"