anti-counterfeit measures

Brand Management, Consumer Goods, E-Commerce, Intellectual Property, Litigation

European Court of Justice Rules in Google v LVMH

By Ainsley Brown on March 23, 2010

By: Omar Ha- Redeye and posted on Slaw on March 23, 2010. Luxury good maker Louis Vuitton Moet Hennessy (LVMH), who produces Moet & Chandon champagne and Dior perfume, claimed that Google’s advertising polices violated their trademark. The practice in question was the use of key words related to brand names by counterfeiters, who would then link to online stores. Based on… Continue reading "European Court of Justice Rules in Google v LVMH"

EBay Defeats L´Oreal In Its Own Backyard

By: Ainsley Brown This is a follow up to: L´Oreal Takes eBay To Court. The pending court case launched in France by L´Oreal against eBay is now in. And it is not good news for L´Oreal. A French court ruled that eBay has sufficient anti-counterfeit measures in place to prevent fake L´Oreal and other branded products from being sold on… Continue reading "EBay Defeats L´Oreal In Its Own Backyard"

Tag: anti-counterfeit measures

European Court of Justice Rules in Google v LVMH

EBay Defeats L´Oreal In Its Own Backyard