“Commercial Awareness Is Global.”
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By: Ainsley Brown The world´s largest purchaser of hazelnuts and the maker of a very tasty treat, Ferrero Rocher, has been cleared in the English courts of a £20 million fraud. The suit was brought against the Italian chocolate company by the Bank of Tokyo Mitsubishi and others alleging that deceit, negligent misrepresentation and conspiracy for a deal involving the… Continue reading "Ferrero Rocher Cleared In Hazelnut Fraud"
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By Charles Wanguhu A report by the Economist Intelligence Unit indicates that protecting a firm’s reputation is the most important and difficult task facing corporations. With the development of global media and communication channels, managing reputational damage is seen as crucial with events undertaken in even the remotest areas affecting the international brand of a corporation. For Shell the stark… Continue reading "Shell & The elephant in the room"
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By: Ainsley Brown This is a follow up to: L´Oreal Takes eBay To Court. The pending court case launched in France by L´Oreal against eBay is now in. And it is not good news for L´Oreal. A French court ruled that eBay has sufficient anti-counterfeit measures in place to prevent fake L´Oreal and other branded products from being sold on… Continue reading "EBay Defeats L´Oreal In Its Own Backyard"
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By: Ainsley Brown I have been wanting to do an Australian themed story for a long time, not least because of the global mandate of the site but also I am just a big fan of the land of Auz – I guess it´s just the rugby player in me but truth be told I am a bigger fan of… Continue reading "Trouble Down Under For Krispy Kreme"
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By: Ainsley Brown NON!! says its owners .The French luxury goods, LVMH has denied that it is in talks to sell its 66% stake in Moet Hennessay to Diageo. According to the Times LVMH, has denied that it is in talks with Diageo, the world´s largest drinks company, to sell its 66% stake in Moet Hennessy. It was reported that… Continue reading "Is Moet Hennessy Up for Sale?"
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By: Ainsley Brown Tate & Lyle, the makers of Splenda, lost its appeal last week in the US International Trade Commission (ITC) in its bid to keep out an imported Chinese substitute to Splenda. The company initiated legal action in April of 2007 against a group of Chinese companies and six importers, after non-Splenda sucralose began appearing in the US… Continue reading "Not So Splendid For The Maker Of Splenda: Tate & Lyle Loses Trade Commission Case."