What Happened To “Canada’s Most Reliable Network?”
By: Ainsley Brown
Under a British Columbian Court of Appeal ruling Canada’s Most Reliable Network has gotten the boot – well the ad at least.
Rogers Communications Inc., the Canadian telephone, internet and cable company, that advertised as Canada’s Most Reliable Network has been told by the B.C. Court of Appeal that it has to drop the Most in its ads. The ruling enforces an injunction imposed on Rogers in November. Rogers can no longer without qualification claim, suggest or imply that it is Canada’s most reliable network – now its just Canada’s Reliable Network.
The injunction was a result of suit brought Telus Corp., after both it and Bell Canada upgraded their networks making Rogers’ claims untenable. The lower court and now the appellate court agreed with Telus and imposing the injunction on Rogers.
Rogers was given until December 18 to remove all ads baring the two year old slogan – including radio, TV, newsprint, in store flyers, posters, etc. All in all Rogers is taking the ruling in stride and according to reports is working steadfastly to following the court ruling.
