“Commercial Awareness Is Global.”
By: Ainsley Brown When it comes to the hype around a new product no body does it better than Apple. In fact you could even say that Apple has made the hype surrounding a new product a large part of its advertising and marketing campaign. However, the key to such marketing is maintaining such levels of secrecy that would make
By: Ainsley Brown “Old pirates, yes they rob I.” The opening words to Redemption Song are as hard hitting now as they were when first bellowed by the iconic musical legend – Bob Marley – years ago. These words however may be taking on a new meaning in this era digitization and globalization where information is king. This era is
By: Ainsley Brown EBay was fined yesterday €1.7 million by the Paris Commercial for violating an injunction prohibiting the sale of LVMH products on the online auction site. The injunction was imposed on eBay last year after it was taking to court by LVMH for allowing the sale of its products on its site. LVMH, the world’s largest luxury good
By: Ainsley Brown This is a follow up to: L´Oreal Takes eBay To Court. The pending court case launched in France by L´Oreal against eBay is now in. And it is not good news for L´Oreal. A French court ruled that eBay has sufficient anti-counterfeit measures in place to prevent fake L´Oreal and other branded products from being sold on
By: Ainsley Brown I have been wanting to do an Australian themed story for a long time, not least because of the global mandate of the site but also I am just a big fan of the land of Auz – I guess it´s just the rugby player in me but truth be told I am a bigger fan of
By: Ainsley Brown Tate & Lyle, the makers of Splenda, lost its appeal last week in the US International Trade Commission (ITC) in its bid to keep out an imported Chinese substitute to Splenda. The company initiated legal action in April of 2007 against a group of Chinese companies and six importers, after non-Splenda sucralose began appearing in the US
By: Ainsley Brown The Jamaican Coffee Industry Board (CIB) launched its new website last week. The site, according to The Gleaner, promises to be the main source of comprehensive information on Jamaican coffee for buyers and stakeholders. The CIB, a quasi-independent statutory body, is charged with the responsibility of having oversight over the various players in the Jamaican coffee industry.