“Commercial Awareness Is Global.”
By: Omar Ha- Redeye and posted on Slaw on March 23, 2010. Luxury good maker Louis Vuitton Moet Hennessy (LVMH), who produces Moet & Chandon champagne and Dior perfume, claimed that Google’s advertising polices violated their trademark. The practice in question was the use of key words related to brand names by counterfeiters, who would then link to online stores. Based on
By: Ainsley Brown When it comes to the hype around a new product no body does it better than Apple. In fact you could even say that Apple has made the hype surrounding a new product a large part of its advertising and marketing campaign. However, the key to such marketing is maintaining such levels of secrecy that would make
By: Ainsley Brown “Old pirates, yes they rob I.” The opening words to Redemption Song are as hard hitting now as they were when first bellowed by the iconic musical legend – Bob Marley – years ago. These words however may be taking on a new meaning in this era digitization and globalization where information is king. This era is
By: Ainsley Brown Imagine being told that you could no long buy a BlackBerry or being told that the services of the one you already own will be restricted, just imagine. Think it can’t happen; well think again for this has now entered the range of possibility in the United States. The Canadian company, Research In Motion Ltd (RIM), the
By: Ainsley Brown EBay was fined yesterday €1.7 million by the Paris Commercial for violating an injunction prohibiting the sale of LVMH products on the online auction site. The injunction was imposed on eBay last year after it was taking to court by LVMH for allowing the sale of its products on its site. LVMH, the world’s largest luxury good
By: Ainsley Brown Anheuser-Busch, along with Labatt Brewing Co – both companies are owned by Anheuser-Busch Inbev NV – have filed suit against Brick Brewing Co claiming that Brick is violating its intellectual property. The dispute centers on the use of the colour green and limes on the labels of Brick’s Red Baron Lime Beer. Anheuser, the maker of Budweiser,
By: Ainsley Brown The Swiss pharmaceutical giant Novartis has launched suit in the English High Court against Glaxo Smith Kline (GSK) claiming that GSK has violated its intellectual property. This new action is far from being the opening salvos of this drug war; the two have already locked horns over the same matter. GSK last year sued Novartis in both
By: Ainsley Brown First France, now the UK. The L´Oreal v eBay counterfeiting war goes on with yet another victory for eBay, this time in the English High Court. In L´Oreal Takes eBay To Court I mused: While I will admit that I do not have the full particulars of the case, I just have a feeling that L’Orèal is
By: Ainsley Brown I have been wanting to do an Australian themed story for a long time, not least because of the global mandate of the site but also I am just a big fan of the land of Auz – I guess it´s just the rugby player in me but truth be told I am a bigger fan of