“Commercial Awareness Is Global.”
By: Ainsley Brown When it comes to the hype around a new product no body does it better than Apple. In fact you could even say that Apple has made the hype surrounding a new product a large part of its advertising and marketing campaign. However, the key to such marketing is maintaining such levels of secrecy that would make
By: Ainsley Brown “Old pirates, yes they rob I.” The opening words to Redemption Song are as hard hitting now as they were when first bellowed by the iconic musical legend – Bob Marley – years ago. These words however may be taking on a new meaning in this era digitization and globalization where information is king. This era is
By: Ainsley Brown The European Union (EU) voted this week to continue the anti-dumping duties it put on certain Chinese and Vietnamese footwear imported in the EU. In a previous post, I speculated that the EU would vote to discontinue the tariffs – boy was I ever wrong. And the EU’s decision has not gone unnoticed in the EU and
By: Ainsley Brown The European Union (EU) last week rejected a plan that called for the extension of duties placed on Chinese and Vietnamese footwear. While a bit of a setback for Trade Commissioner, Baroness Ashton, the vote was far from a clear rebuke of her wishes to see the duties extended for a further 15 months. The Anti-dumping Committee
By: Ainsley Brown EBay was fined yesterday €1.7 million by the Paris Commercial for violating an injunction prohibiting the sale of LVMH products on the online auction site. The injunction was imposed on eBay last year after it was taking to court by LVMH for allowing the sale of its products on its site. LVMH, the world’s largest luxury good