“Commercial Awareness Is Global.”
By: Ainsley Brown “Gimme a break, gimme a break, break me off a piece of that Kit Kat bar,” has taken on a new meaning in the UK as Kit Kat ‘breaks off’ some cash cocoa to farmers. Nestlé, the Swiss makers of Kit Kat, has announced that the very tasty chocolate snack as of mid-January will become a Fair
By Charles Wanguhu In many international forums the developed nations are always pushed to provide more aid in the fight against poverty. Several reviews on the effectiveness of aid have proved time and time again its ineffectiveness in poverty eradication. The latter has led to current aid driven projects to often try and include sustainability options in all projects undertaken.
By: Ainsley Brown The new plan by the Brazilian government, rolled out early this year, to combat deforestation shows great promise. However, it does also face great obstacles. It is easy to dismiss this latest scheme as at best fool hardy and at worst as going to have the opposite effect by encouraging deforestation. These are legitimate concerns given the
By Charles Wanguhu A report by the Economist Intelligence Unit indicates that protecting a firm’s reputation is the most important and difficult task facing corporations. With the development of global media and communication channels, managing reputational damage is seen as crucial with events undertaken in even the remotest areas affecting the international brand of a corporation. For Shell the stark
By: Ainsley Brown It is situations like these that simply go to fuel the general public distain for multinational. I guess the one positive thing that comes out of this and other similar situations is that it provides ample material for Michael Moore– esque films – just great entertainment. Despite the entertainment value of such films they often depict the