Image rights generally speaking are intellectual property rights that are intended to protect the use of a person’s name, personality, distinctiveness, likeness and even gestures. Guernsey’s law, set to become active just in time for the London Olympics, will allow sports stars and other individual that derive a considerable part of their income from the exploitation of their image to better – from a tax and asset management perspective – manage the income from their image. For example the law would allow an “image individual” to separate the income they earn directly from doing their jobs and those gained from the use of their image.